Core Values

When you think about values one of the first words that often come to peoples minds is morals.  However, values are more than just morals.  Values are the convictions that people hold and they are the reasons we make the decisions that we make.  Very simply, Values are the deep convictions and guiding principles that guide our everyday life.  A business has values as well.  Businesses values will guide their decisions as well as provide a filter for formulating strategy.

As we defined our Core Values at Zion, there were several things that we tried to keep in mind.  First of all, the values that we identified needed to be a core belief of the organization.  Second, the list of values that we identified needed to be held to 3-5 values that could be easily memorized and understood by all employees.  We needed these values to become so deeply engrained throughout the organization that they became not just words on the wall but a way of life.

After a process in which we received input from various stakeholders throughout the organization, we came up with the 4 Core Values of Zion; Devoted to Honesty, Passionate for the Customer, Committed to Quality, Dedicated to Family.

Bob Puls Jr.
President
Zion Industries, Inc.